Sales of the Pennsylvania Lottery in 2023 experienced minimal growth, increasing by just 0.5 percent to reach $5.89 billion. This growth was primarily driven by online sales, which compensated for a decline in the retail channel.
One notable area of growth for the Pennsylvania Lottery was eInstant sales, which saw a significant increase of 16 percent to reach $927.2 million. In December alone, eInstant sales reached $89.1 million, marking a 9 percent rise and the highest monthly performance of the year.
Despite the overall growth in sales, retail lottery sales across all games experienced a slight decline of 1 percent in December, amounting to $439.3 million. However, this decline was offset by the strong performance of eInstant sales.
While the Pennsylvania Lottery saw modest growth in 2023, the increase in eInstant sales played a crucial role in driving overall sales. The strong performance of eInstant sales in December, particularly the highest monthly performance of the year, highlights the growing popularity of this channel. As the lottery continues to adapt to changing consumer preferences, it is important to leverage the potential of online sales to sustain and further enhance its revenue.
